Shawn Carter was born December 4th, and to celebrate his 44th birthday he and his Queen are going green! "Call it a spiritual and physical cleanse."


Details inside.

In honor of the Spiritual nature of his age (44) Jay Z has accepted a friend's 22 Day challenge to go vegan and eat only plant based foods until Christmas Day.

He wrote the following on his Life and Times Blog:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.


On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…


.. call it a spiritual and physical cleanse. I will post my progress…



Yes Beyonce is in on it too! I guess Green is the New Black!!

My good friend and Pura Vida Health Coach Taina Jorda-Cid has also adopted the "Plant Based" diet and shared with me how changing your diet can lead you to a happier, healthier life.

Facebook: Taina Jorda Cid

When you think about it, it really is a no-brainer that eating foods that literally sit out in the sun all day is better than eating processed food and animals who have been tortured and murdered.

Don't get me wrong, I am a meat eater, but am seriously considering joining Jay Z & Beyonce on this 22 day challenge.

If you are a vegan please share some restaurants in Western New York that cater to your lifestyle.

If you want to get started, Check out this website for menu ideas.