Lead Generation And Pricing Strategies For Western New York Entrepreneurs

Buffalo, let's talk business! Because starting a business is one thing, but building something that lasts? That's a whole different grind.

If you're an entrepreneur, small business owner, or somebody finally ready to turn that side hustle into something bigger, I've got two opportunities worth putting on your radar.

From Rochester to Buffalo, organizations across Western New York are helping business owners get serious about sales, customer service, and using technology to work smarter.

Rochester Summit Helps Entrepreneurs Get Serious About Sales

Let's be real. You can have an amazing product or service, but if you don't understand your numbers, pricing, or how to consistently attract customers, growing your business becomes a guessing game.

That's why the FAiR program is hosting an in-person, half-day business summit on Monday, October 26, at The Neighborhood Hub, 616 North Goodman Street in Rochester.

Social Media - IG/FB - FAiR Program-half-day summit

This working session focuses on three important areas: lead generation, pricing and forecasting, and using artificial intelligence to strengthen business operations.

Participants will learn how to identify potential customers, establish realistic sales goals, evaluate pricing, and use AI tools to support outreach and track business performance.

And here's what I love: You're not just sitting through another presentation. You're leaving with an actual plan!

That includes a measurable 30-day lead-generation goal, a pricing improvement, and tools to monitor progress.

Breakfast and lunch will be provided.

The summit is designed for early-stage entrepreneurs looking to build a stronger foundation.

Register here: https://zfrmz.com/srFR94YLqvgsrFCTu6Ka

The Foundry Is Helping Businesses Turn Customers Into Loyal Supporters

Now, let's bring it back to Buffalo!

The Foundry is offering Service to Scale: Customer Journey & Service Experience, a FREE hands-on workshop series led by LaLa Woods.

Because getting somebody to purchase your product is great, but getting them to come back? That's where sustainable growth begins.

The series introduces a five-stage framework: Attract, Convert, Deliver, Retain, and Multiply.

From packaging and shipping updates to managing customer expectations, entrepreneurs will explore how every interaction can influence customer loyalty.

The sessions are scheduled for October 20, October 22, and December 8, from 6 to 8 PM at The Foundry, 298 Northampton Street in Buffalo.

The series is geared toward product-based businesses, including makers, food brands, apparel companies, and handmade goods sellers.

Registration closed October 18, so interested entrepreneurs should contact The Foundry about any remaining opportunities.

Here's my reminder to every Go Getta building a business: Don't just focus on making the next sale. Focus on creating systems, building relationships, and delivering an experience that keeps people coming back.

And That's your Town Rundown!