Sisqo’s “Thong Song” Increased Victoria’s Secret Thong Sales by 80 Percent

You every realize how impactful one solid album an artist puts out how impactful it is no just imagine putting out 1 world wide song Sisqo did both. He Made Unleash the Dragon, his debut studio album that got him five platinum plates, many No. 1s, and multiple Grammy nominations.

In an interview with Def Jam Sisqo takes the time to talk about the making of thong song, a truly funny story check it out right here

Once I realized how big the song was. I was like we need to go and talk to Victoria's Secret. But everything was moving so fast, it got away from us. By the time the song had blown up, we went to go have a meeting with Victoria's Secret. They were like, "As much as we love the song, and you seem like a great guy... but thong sales have already gone up 80%." They had got their bag already. But fast forward 20 years later and we laughed all the way to the bank too.