According to CNBC Forever 21 has been exploring various options to increase revenue, while struggling with its business. Those efforts, though, have led to nothing but brick walls, making bankruptcy even more of a reality. A bankruptcy filing could potentially get rid of stores that are not making money, and restructure the business to increase cash flow.

“As sales decline, the companies are still weighed down by large, expensive store uses even as the retailers need to invest in technology to fend off competition from new brands born online.”\

We See this a lot with many retailers but I did not see this from a retail giant like forever 21!

If a the company goes through with the  process, Forever 21 would likely be reinventing the brand with a decrease in the number of physical stores the company has.