Every week I, ADRI.V The Go Getta look to feature and interview a young mover and shaker who embodies the “Go Getta Spirit” and is doing great things for the people and themselves in the Western New York and Southern Ontario community.
Having the blessed opportunity of having my show “The Go Getta Mix” I look to use my platform to acknowledge those people nominated as “The Go Getta of The Week”.

Meet The Go Getta Justin "JuJu" Hawkins  The Go Getta Of The Week 4/21/2017


As the owner of the clothing brand Product Of My Environment (POME), JuJu is diligent in both his clothing line and his career as a Professional Barber.

Prior to his clothing line, JuJu spent his early years pursuing an Engineering career. In doing so, he made Dean’s List every semester, earned an associate’s degrees in Engineering Science, and another in Mathematics. He decided to continue his education by attending Buffalo State in hopes of receiving a Bachelor’s in Mechanical Engineering Technology.

While trying to juggle two part-time jobs and being a full-time student, JuJu begins to face academic hardships. He sacrificed both part time jobs, begin to cut hair and started his clothing line on the side to have a more flexible schedule around his academics while still making money. But what Juju originally considered to be his “plan B”, turned out to be his real purpose in life. The popularity and demand of the clothing line were growing rapidly along with his clientele at the barbershop. With only 8 classes remaining to receive his Bachelor's degree, JuJu stepped out on faith and resigned from his college courses.

At the age of 25, JuJu has been featured in a myriad of media outlets. He became the first buffalo owned clothing brand to be sold in a local retail store and has made ESPN for Best Specialty Haircut for Buffalo Bills' safety Aaron Williams. In addition, he is featured weekly on the NFL Network while cutting the Buffalo Bills players hairs, and the fans at the stadium.

In the midst of expanding his brand and becoming a well-known household name, JuJu frequently visits community centers, boys & girls clubs, schools, daycares and other organization within the community to offer individuals a different perspective in life through his testimony.


Are you a Go Getta or know a Go Getta? One who gives back to their community,  a catalyst of change?  Consistently seeking to better themselves and those around them? Is this person determined to go after their dreams to achieve them and motivates others to do the same? If You know someone with the “Go Getta” Spirit or mentality I want to hear about them!

Each week I will pick a Go Getta of the Week from the submissions. The Go Getta chosen will be recognized on The Go Getta Mix, WBLK website and announced via social media.  If you are a Go Getta and or know a Go Getta Nominate them to today!!!

Send an email about the Go Getta you are nominating including their photo, social media handles, and why they should be the “Go Getta Of The Week” to adriv@wblk.com


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Listen to ADRI.V The Go Getta Every Friday with The Go Getta Mix 10PM-2AM

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