I've been noticing the talent in upstate so we here at Power 93.7 FM created a platform to spotlight the next superstar Queen City style. The 716 Spotlight is brought to you by EZ Loan Auto Sales.

This week the “TALK OF THE TOWN” “716 SPOTLIGHT” comes from Niagara Falls, Coach Hilson. He came thru to chop it up with your boy , SteelBoutMoney about his new hit single "Lose Control" ft. Mickiee Moscoto and Amber Simone. Per Coach's style, he neglected to make it about himself and he came thru with the team 4th 2 North Lather Gang. We talked about the process of bringing a three year old uncompleted song to life. We talked about creating vibes with his versatility as a writer, his latest project 4Quarter, how he used his childhood for inspiration in his music, how he and his team came together to form this conglomerate 4th 2 North Lather Gang and how they give back to the community.

But don't take my word for it check out the interview below and as always...

#SupportUrOwn #UknoThaSteel #MommaImOnThaRadioooo

How did the track "Lose Control" come about?

Actually we put the song together probaly back in 2016 in my room, got her to lay verse down and I had nothing else after that... it just didnt come out right... prob like two or three weeks later Tory lanez drops his song (Luv)....left song alone...couple months ago I came back from Teaxs called her over to studio I had a chorus and I put verse down ...Then I was like we need something else ...so we contacted Amber Simone ....& she came and put finishing touches on it..

Townsquare Media

Where did that energy/inspiration come from in the track, is that how Niagara Falls feels?

No...IG Models lol

Townsquare Media

How important is it for you guys to get out there and speak to the youth?

Where I'm from a lot of times when you see a person with a nice car or nice things a lot of times you see that from a drug dealer... My whole thing is to try to show the kids they don't have to go that route ... I try to breathe life into the youth...

Check Out Coach's Latest single "Lose Control" :

More from Coach :