I can't stop laughing because my mom shops at Payless and probably would have ask to see the manager lol But A few social media influencers got tricked into paying $200, $400 and even $600 for a pair of Payless shoes, all because they thought they were buying them from a fake, pop-up luxury store.

According to CBS los Angeles The discount shoe retailer set up an extravagant pop-up shop right between other high-end shops in Santa Monica’s Third Street Promenade and invited customers and social media influencers to get first dibs on their offerings.

What makes the gag even funnier is that the fake store was named ‘Palessi.’ “I could tell they were made with high-quality material,” said a man holding a pair of black high-top, lace-up sneakers with white soles, not knowing that most of those shoes only cost between $20 and $40.

One woman picked up a pair of black pumps with a floral print and said they were “elegant, sophisticated.”

“Palessi” made $3,000 in sales in just three hours. The experiment was set up by DCX Growth Accelerator and Payless’ Chief Creative Officer Doug Cameron believes it was a success.

The shoppers got their money back, but were allowed to keep the shoes. Payless says it plans to use the footage from the event for their upcoming ads.

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