Dipset rapper, Cam'ron is embarking on another business venture: Cereal. The cereal "Killa Crunch" is designed to rival adult's coffee, geared toward giving adults the same jolt of energy that cereal used to give them as a kid.  Virgin Mega has teamed up with the Dipset rapper creating an app that tells where the highly coveted cereal was located.

The cereal has already been placed on the shelves at certain bodegas with an April 10 release. It is also said that those lucky enough to get their hands on a box will find $100 at the bottom of the box too!

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