Dozens of people lined up to get some ink and free pizza.

Blaze pizza in Iowa held a challenge where if you got a tattoo of the pizza chain's logo you would get free pizza.

Tattoo artists were offering a $40 flame tattoo that came with 24 free pizzas and a $65 Blaze name logo that came with 48 free pizzas as part of the promotion,

24 pizzas equaled to about $200 worth of pizza while 48 free pies would cost around $400.

Overall around 65 people took the challenge.