Not many artists know both sides of the business, the side of being a hungry artist and the side of giving other hungry artists an opportunity to be seen and heard. Buffalo native and rapper Ponzo Houdini does.

As an artist and CEO of his own label, Ponzo Houdini isn't only concerned about making sure he's eating but his artists as well. As a talented rapper he's made a name for himself with his music and is determined to do the same as a boss in the industry. Check him out on this episode of On The Roxx With ReddRoxx!