![Instagram New Hide Like Button](http://townsquare.media/site/11/files/2019/05/GettyImages-586113566.jpg?w=980&q=75)
Instagram New Hide Like Button
The number of likes a photo on Facebook and Instagram can be seen by everyone — and that matters, especially to businesses and professionals tracking them for data and to make money off their reach.
Instagram is testing hiding "like" counts. Only the publisher of the image may see how many double taps were given to a post.
Even though Like totals would still impact how the algorithm ranks a post in the feed, if rolled out, the change would refocus Instagram on self-expression instead of being a popularity contest. Users might be less likely to delete a photo or video because it didn’t get enough Likes, or resort to their Finsta account to post something authentic but less “perfect.”
More From 93.7 WBLK
![Jae Skeese Talks New Mixtape, Motivation, Buffalo, And More [Interview]](http://townsquare.media/site/11/files/2024/07/attachment-IMG_2226.jpeg?w=980&q=75)
![24 Restaurants In Orange County With Health Code Violations](http://townsquare.media/site/11/files/2024/06/attachment-izz-r-VKPLOCtxJRs-unsplash1-e1717458365627.jpg?w=980&q=75)
![Sexyy Red Leaves Mark On Erie Summer Fest](http://townsquare.media/site/11/files/2024/07/attachment-Sexyy-Red-GettyImages-2160070311.jpg?w=980&q=75)
![Hall Pass Cash: Get Ready for a New School Year With Your Chance to Win a $500 Prepaid Visa Gift Card](http://townsquare.media/site/241/files/2024/07/attachment-featured_1600x10671.jpg?w=980&q=75)
![You Have A Chance To Perform Live With French Montana In Buffalo, New York](http://townsquare.media/site/11/files/2024/07/attachment-French-Montana-Opener-Contest-Getty-Images-Canva.jpg?w=980&q=75)
![Here’s The Homegrown Heat We’re Playing on 716 DAY](http://townsquare.media/site/11/files/2024/07/attachment-716-Day-Buffalo-Artists.jpg?w=980&q=75)
![Buffalo Get Ready For Soulja Boy Tell Em Live](http://townsquare.media/site/11/files/2024/07/attachment-Soulja-Boy-GettyImages-2160019166.jpg?w=980&q=75)