IKEA wants you to pee on their ad.
So according to ,
"Adweek reports that an IKEA ad running in Amelia magazine, is one of Sweden’s most influential magazines for women, encourages women to pee on the ad. If the woman who does so is pregnant, peeing on the ad reveals a special discounted price on cribs"
The ad uses technology similar to home pregnancy tests.
Check the add below!