It's a new era at 1 Bills Drive (no pun intended to the former Bills Stadium name).

Yesterday, the announcement came out that Bills Stadium has partnered for the naming rights with Highmark BlueCross BlueShield of Western New York. There will be a press event to discuss the new stadium rights deal on Tuesday, March 30th at 11 am this morning where fans will see Kim Pegula and Highmark Blue Cross Blue Shield of Western New York CEO Dave Anderson at

EXTRA: Take a look at the pictures of what the stadium has look like through the years below. 

The press conference will happen on the field at Highmark Stadium. You can watch the live stream, here.

Before Bills Stadium, New Era Cap had the naming rights, but decided to part ways before their partnership expired. After a joint statement last year, the Bills and New Era announced that after four years, they would expire the naming rights nearly three years early.

1 Bills Drive Through the Years:

1973 – 1997 Rich Stadium

1997-2015 Ralph Wilson Stadium

2016-2019 New Era Field

2020 Bills Stadium

2021-present Highmark Stadium


A History Of The Bills' Stadium

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