Easier For College Athletes To Profit From Name & Likeness Now After CA Governor Signs New Bill
Picture this, lets say you are one of the top athletes in the country and you go to a D1 school with hopes of going pro. You do everything rite you go to class you go to practice. You even see people wearing your college jersey but you get hurt and never make it to the pros and never see a cent from all your hard work from college sports but the school makes millions off your image and likeness.
Sounds unfair doesn't it , well all this can change if more states do what California just did via - USA Today:
California Gov. Gavin Newsom on Monday signed into law a bill that will make it easier for college athletes in the state to profit from their own name, image and likeness, beginning in 2023.
“I don’t want to say this is checkmate, but this is a major problem for the NCAA,” Newsom said as he conducted the signing on Uninterrupted's "The Shop" with LeBron James. “It’s going to initiate dozens of other states to introduce similar legislation, and it’s going to change college sports for the better by having now the interest finally of the athletes on par with the interests of the institutions. Now, we’re re-balancing that power arrangement.”
Newsom’s action — which also allows athletes to hire agents — seems likely to result in a court fight well before the bill's effective date, as the NCAA's current rules regarding athletes’ ability to make money off their names, images and likenesses are much more restrictive than California’s will be.
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Listen to what King James had to say about this Issue: