Drake’s New Song “In My Feelings” Sparks Internet Dance Challenge
Drake's latest album, Scorpion, dropped on the shoulders of his chart-topping song-of-the-summer candidate "Nice For What," but another track may soon supplant the Lauryn Hill-sampler as the project's most memorable moment. Boosted by a video posted by Instagram comedian The Shiggy Show, "In My Feelings" has inspired an online dance challenge and become a bona fide viral phenomenon.
In the Shiggy clip, shared on Instagram on Saturday (June 30), Shiggy dances to the track in the middle of a street, beginning with jerking knee bends and exploding into exuberant claps. A thumping heart-sign motion and Shiggy's goofy grin, in contrast to Drake's earnest wallowing, lends the whole affair a sense of joyful irony that matches Drizzy's self-deprecating vulnerability.
It's unclear whether The Shiggy Show was the first to dance on Instagram to the song, co-produced by TrapMoneyBenny and BlaqnMild, but the profile tagged its video with #InMyFeelingsChallenge, and the hashtag took off. Everyone from local news broadcasters to Instagram stars, police officers and wide receiver Odell Beckham Jr. have shared their takes on the dance. The clips are some of the more purely enjoyable bits of life currently available online, and are very much worth a binge.
We've collected some of our favorites below for your viewing pleasure.