Go Behind the Scenes of Beyonce’s Elemental H&M Commercial [Video]
It's amazing how much work went into the one minute and 30 seconds of Beyonce's H&M commercial. Donald Schneider, the Creative Director of the commercial, explains the concept behind the clip, saying they were inspired by the four elements -- earth, wind, fire, water. And of course, Bey makes every single one of them look absolutely stunning.

