You possible have seen their jewels on some of your favorite celebs. Avianne and Co. caterers to hip-hop artist and flamboyant pieces with the slogan “leading celebrity jewelers”  including Lil Wayne and Nicki , Gucci and many more.

Yesterday they took a major hit. A  video shows a trio of armed robbers the jewlery store right in the heart of Manhattan’s Diamond District. The robbers tied the staff up and puts them face down. There is a  14-second footage that shows the crooks tossing a duffel bag and tying up the store’s workers in a back room.

The robbers got away with over 4 million in jewelry.