Hip-hop has always been a voice for the people, so it's only natural for some of the best socially-conscious rappers to head to Ferguson, Mo., for the one-year anniversary of Michael Brown's death to keep his memory alive and the #BlackLivesMatter movement going strong.
In a season where rappers are losing endorsement deals because of insensitive, immoral lyrics, one rapper is turning down big bucks because the product doesn't meet HIS moral standards! Sound too good to be true? I have proof inside.