T.I., Soulja Boy and More Boycott Gucci Due to Blackface Sweater
Designer clothing brand Gucci has been a staple in hip-hop for decades but a recent design has some rappers including T.I., Soulja Boy and more pissed with the luxury line.
The design in question is dubbed the wool balaclava jumper. It closely resembles a person in blackface and has gotten blowback from many people including those in the hip-hop community who have supported the brand over the years. So much so that the brand had to issue an apology. That doesn't appear to be enough for many. On Friday (Feb. 8), Tip called out the brand on social media in a lengthy caption.
"@gucci As a 7 figure/yr customer & long time supporter of your brand I must say...Y’all GOT US fucked UP!!" he stared. "APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit.... #FuckGucci."
He also spelled out a plan to boycott the brand and also called out Prada for a racially-offensive accessory as well.
Big Drako also hopped on the boycott Gucci bandwagon. He posted a video on Instagram denouncing the line. "Until further notice, Gucci is canceled," he said while rocking a Fendi ensemble. "I'm shocked and I'm appalled and I feel disrespected."
Others have joined the movement including Russel Simmons, Waka Flocka Flame, Jean Grae and more. See what hip-hop artists are saying about the whole Gucci debacle below.
Waka Flocka Flame