Perry's Ice Cream, the official ice cream of the Buffalo Bills is unveiling a new Bills-themed treat. According to the media alert, the new product will benefit local charities,

Perry’s is unveiling a brand new Buffalo Bills-themed flavor. Available in stores across Western New York, Central New York and Erie Pa., the new product includes a special partnership with the Buffalo Bills Foundation connected to the sale of each carton. In addition, as the launch is occurring on Giving Tuesday, Perry’s will also make a special donation to FeedMore WNY, via the Buffalo Bills Foundation at the unveiling event.

The new flavor of ice cream is available today. You can find it in stores in Western New York, Central New York, and Erie, Pennsylvania, including Tops Markets, Wegmans, Dash’s, Shurfine, and Country Fair.

Perry’s Ice Cream Company, Inc., Upstate New York’s #1 ice cream choice, has launched “Hey-Ey-Sundae!,” a new flavor which blends nougat ice cream with salty caramel swirls and brownie dough pieces. It is the latest creation in Perry’s longstanding collaboration with the Buffalo Bills.

Martin Group (Used with permission)
Martin Group (Used with permission)

Perry's already introduced an official Bills ice cream back in 2008 called Brownie Blitz,

A fan favorite for over 12 years now, this football flavor consists of French vanilla ice cream with fudge swirls and brownie dough pieces.

There was Rockpile to the Ralph ice cream in 2009 and Sundae at the Ralph ice cream, which was introduced in 2016.

It also has a Buffalo Sabres-themed ice cream flavor called Let’s Dough Buffalo!.

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