There's a new social media challenge that aspires to "GO VIRAL" and it's locally based from the Society For The Prevention Of Cruelty To Animals. It's the Dog Biscuit Challenge, and this is how it works:

Mayor Byron Brown Takes The CHALLENGE!

Rex Ryan & Terry Pegula (with Sidney Pegula) Take the 'Dog Biscuit Challenge'!

The 'Dog Biscuit Challenge' is an SPCA initiative designed to raise funds for the upcoming SPCA 'Paws in The Park Walk' fundraiser on September 26 from 9am - 3pm!

County Executive Marc Polencarz Takes the Challenge

Mayor Byron Brown Donated but Chickened Out on Indulging

Roswell Cancer Institute Takes The 'Dog Biscuit Challenge'

Pulitzer Prize Winner & Buffalo News Cartoonist Adam Zyglis "Enjoys" Biscuits!

Casey Bortnik from Time Warner Cable News takes 'The Dog Biscuit Challenge'