Sources report rap star Pharrell Williams just launched a new brand, the “I Am Other” brand is a content driven concept aimed at spotlighting the newest music, artists, trends and innovators with the content being distributed to various online, mobile, retail, and TV channels. "The first installment is about delivering those experiences through products, excursions, anything that is tangible to a human that can make their life easier, a lot of companies claim they can make the world better. We want to make lives easier and unlock what normally would seem impossible, possible."

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