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The Tanning of America – Book Of The Week

Being in graduate school is great but one down fall is that it has been difficult for me to read for leisure due to the many chapters I have to read in one week!  I’m really looking forward to walking across that stage next year so I can get into my library collection! And of course follow my dreams…..But back to the library collection.

One book that is a new addition to my collection is THE TANNING OF AMERICA By Steve Stoute. 
In THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy (Gotham Books; On-Sale 9-8-11),

Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Steve Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he still remains today. [wikipedia]

Only having the chance to read a few chapters, this book has already opened my eyes to view Hip-Hop, advertising and the marketing culture in a new way.

So go out and get this book! It’s a must read!

For more information about The Tanning and Steve Stoute please visit:

http://tanningofamerica.com/

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