A lot of bad press has been coming out circling the Jay Z's new app 'TIDAL' and it's success since it's launch. TIDAL Exec. Vania Schlogel exclusively discusses the company's strategy.

"In order for us to succeed, we don't need to steal subscribers from other platforms," Schlogel says.

 TIDAL launched about a month ago and since it's laucn, it has seen a steady decline in anticipation and numbers. The app has fallen from the top 700 Apple Apps list and also has seen much backlash from big named artists in the industry.

 In an exclusive interview with AllHipHop , TIDAL Executive Vania Schlogel spoke out about the company's strategy and says that they were prepared for the backlash they have been receiving and that there is nothing to worry about in the future.