Nike

Nike may have won us over with their Air Max line a long time ago but that won't stop them from trying to sell us on them like they are still new shoes. This time the Nike Air Max 90 is given a bit of a boost in not one but two simple yet effective colorways.

A few days ago, somebody probably hit you with a really lame April Fools' Day prank but Nike isn't going to toy with your emotions. They company is releasing a collection of Air Jordan 1 colorways that promise to shake things up for the guys and the gals. This set is so powerful in fact that it had to land in our Sneaker of the Week category.

Now that the snow is starting to melt, it's finally time to start putting white stuff back into your wardrobe. Nike decided to make it not only easy but essential to get your fix with this latest release that pairs a classic model with a current trend. This Sneaker of the Week is dedicated to the return of the sunshine and the layer shedding that it encourages.

If these past few months have proved anything it's that Nike's Huarache line is as relevant as it ever was. The sandal-inspired sneaker has come through kicking down doors yet again with a college hoops-inspired silhouette.

Be it a gaffe or glory, every company has had their fair share of each. In an effort to catalog the excitement of these moments, we've pulled together the brands that have left us with either our mouths or wallets open. Check out 20 Surprising Sneaker Releases.

There is more than one way to shine when it comes to footwear but if you want to go literal Nike has just made the game a whole lot easier. Their widely popular NikeiD service now boasts a way to ensure that you footwear radiate on your feet thanks to the all-new iridescent option.

Jordan Brand is pulling out all of the stops in 2015, especially, with the NBA All-Star Game festivities happening this weekend. It also marks the company's 30th Anniversary and to celebrate, they are releasing a few laser-etched versions of their most popular silhouettes.

On Dej Loaf's breakout single 'Try Me,' she declares that she loves wearing all black and even urges you to check her closet. Well, if that's the case, she's certainly would want a pair of these Nike Blazer Mid's in her possession because they fit the bill perfectly.

Minnesota Viking's Runningback Adrian Peterson has been battling an uphill battle surrounding his child abuse case. Many saw this coming but, Perterson has officially been snubbed of his Nike endorsement deal,sources say:

Snakes may be known for burrowing into the ground to brumate during the colder weather however Kobe is looking to bring 'em out by way of the upcoming Nike Kobe IX Elite High EXT QS 'Snakeskin' release.

Kanye West has a limited edition sneaker out by Nike that is going for a whopping $245.00 dollars and people are lining up to buy them—Why?

It's a great day to be Kanye West! Your on tour with Jay Z in Ireland. Your shoe brand pre-orders sell for thousands of dollars and your reality TV star girlfriend buys you a new Lambo for your birthday! All the other kids with the pumped up kicks would do just about anything to walk in your shoes. And one adoring fan reporting paid $90,000 to do just that! Details inside