After a year-long "DeWeezy" campaign, Mountain Dew has dropped their sponsorship of Lil Wayne because of his "crude lyrics"!
With these high-profile endorsement deals going sour, will hip-hop trade in the ratchet lyrics and revert back to the socially conscious music it started with?
Tyler The Creator is making headlines for an alleged racist Mountain Dew commercial that he came up with. Watch the commercial and let us know your opinion inside...