Radio Shack is the Best Thing Happening on Twitter Today
Once a staple in Western New York when it came to electronics shopping and accessories, RadioShack has now shuttered 92% of its stores. The one-time giant is back and is setting the world on fire today...on Twitter.
If someone said to you last night, "I bet you $100 that when you wake up, RadioShack is going to be trending on Twitter", there is a good chance you would have jumped on that action. I know I would have.
The company, which was founded in 1921, grew into a retail giant with over 5,200 locations nationwide. But in the 2010s became a victim of changing tech trends and online competitors like Amazon. They tried to rebrand as "The Shack", but that didn't work either and the company eventually filed for Chapter 11 bankruptcy protection in 2015.
At its peak, Radioshack had over 20 locations across Western New York. With only 8% of its peak number of locations now operating nationwide, there is only one Shack within a 50-mile radius of Buffalo. Actually, it's an "Authorized RadioShack Dealer". Rebmann Electronics in Gowanda.
But back to our hypothetical bet. RadioShack trending on Twitter. If you were to take that bet last night, you would have lost.
Yes, RadioShack is back in a big way, and it's the best thing happening on Twitter today. So, why is RadioShack trending? Some have speculated that the company's Twitter account was hacked. But "The Shack" put that rumor to rest with their latest tweet...
***WARNING - THESE TWEETS
CONTAIN LANGUAGE THAT SOME MAY FIND OFFENSIVE***
So RadioShack has interns? Who Knew? And the intern that is currently in charge of their social media may have stumbled across the most genius marketing plan ever...roasting people on Twitter.
First up, taking a shot at professional boxer Jake Paul...
***WARNING - THESE TWEETS
CONTAIN LANGUAGE THAT SOME MAY FIND OFFENSIVE***
Then, shots were fired at rapper Lil' Pump...
Maybe the reason for RadioShack Twitter's erratic behavior is a late-night bump of coke with Tesla mogul Elon Musk?
***WARNING - THESE TWEETS
CONTAIN LANGUAGE THAT SOME MAY FIND OFFENSIVE***
People started to notice "The Shack" getting salty on Twitter, and tried to take stabs at them. "The Shack" fired back...
Next up, "The Shack" decided to take a shot at one of the Queens of social media snark...Wendy's...
***WARNING - THESE TWEETS
CONTAIN LANGUAGE THAT SOME MAY FIND OFFENSIVE***
With all the salt that @RadioShack has been dishing out on Twitter, it's good to see that they still realize that their customers are the most important thing.
We don't want to spoil all of the fun for you, you can take a look for yourself at the latest snark on the Twitter machine. You can find RadioShack there - @RadioShack
Now, back to that $100...
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