Party City Set Close 45 Stores This Year, Here Is Why

Party City typically closes 10-15 stores as part of a prudent network optimization process and in response to ongoing consumer, market and economic changes that naturally arise in the business.

But in order to help optimize market level performance, focus on the most profitable locations and improve the overall health of our store portfolio.

Apparently There is a helium shortage, which is where majority of party city money comes from. The shortage negatively impacted latex and metallic balloon categories.

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