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Joe Budden is rolling with the punches. The Slaugherhouse member is taking a page from Birdman’s playbook and selling merchandise of his image that inspired thousands of memes. Fans can now purchase t-shirts and hats featuring a picture of Budden chasing down some Drake fans at the rapper’s official online store.

The New Jersey native is hoping that embracing the meme will pay off like it did for Birdman. The Cash Money Records CEO claimed to have earned a couple hundred thousand of dollars off the “Respek” merchandise he sold following his infamous rant on The Breakfast Club.

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