Is This The Best Buffalo Advertisement Ever?
The number one key to marketing is to know your audience. If you are a business here in Western New York, you know that in the Fall all things here in Buffalo revolve around the Buffalo Bills.
One local business took advantage of that and hyper-focused their marketing to Bills Mafia. One is the one thing Bills Mafia is known for...jumping through tables.
A local Office Max was selling folding tables and decided to market them to Bills Mafia with a special promise. These tables are guaranteed to break.
I saw Kelly Khatib post this on Twitter and I had to give a round of applause to Office Max for knowing their audience. This is the time of year that if you are selling folding tables, chances are they will be used at a Bills tailgate.
And we have all those fail videos where fans try to jump through a table and it doesn't end well. The table doesn't break, the person bounces off the table onto the ground and ends up in pain.
So if you were a Bills Mafia member and wanted to jump through a table, you would want a 100% guarantee that it would break right? Well, Office Max is making that claim with their tables.
I am sure table sales are down this week since the Bills are on the road for Sunday night football, but if you need a table for the next home game, I know the one that will break with no problem.