The number one key to marketing is to know your audience. If you are a business here in Western New York, you know that in the Fall all things here in Buffalo revolve around the Buffalo Bills.

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One local business took advantage of that and hyper-focused their marketing to Bills Mafia. One is the one thing Bills Mafia is known for...jumping through tables.

A local Office Max was selling folding tables and decided to market them to Bills Mafia with a special promise. These tables are guaranteed to break.

I saw Kelly Khatib post this on Twitter and I had to give a round of applause to Office Max for knowing their audience. This is the time of year that if you are selling folding tables, chances are they will be used at a Bills tailgate.

And we have all those fail videos where fans try to jump through a table and it doesn't end well. The table doesn't break, the person bounces off the table onto the ground and ends up in pain.

So if you were a Bills Mafia member and wanted to jump through a table, you would want a 100% guarantee that it would break right? Well, Office Max is making that claim with their tables.



I am sure table sales are down this week since the Bills are on the road for Sunday night football, but if you need a table for the next home game, I know the one that will break with no problem.

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