Ed Nice is a Busy Father and Businessman. Cricket Wireless Understands That.

Being a busy father and businessman with kids who are into sports and other activities means that everyone has to have a way to communicate.

Sports practice ends early? No problem, my son has a phone and can text us. Winter weather with younger drivers? A cell phone can give us a little extra peace of mind. Someone needs me to stop at the store on the way home? Just send a text. Need to see if I'm free to DJ an event on a specific day? First thing I do is grab my phone.

Cricket understands this and makes it easy for everyone in the family to have a phone so we can stay in touch. There are no annual contracts, no credit checks, and free two-business-day shipping.

Here's my favorite thing about them, though: Cricket's family plans are affordable and easy to understand, and they run a lot of special deals. When you talk with their associates, they are happy to help you find as many ways to save as possible so your family has what they need without the hassle.

Cricket also has lots of locations all over Western New York. I live just a few blocks from the North Buffalo store, and you can tell from the minute you walk in that they value friendly, helpful customer service and working with families.

Their fun little brand characters always make me smile, too. At the top of this article, you see me posing with Dusty, who loves having a good time with friends. If you stop in, you just might catch a glimpse of Ramon, Miles, Dante, Barry, or another one of the gang.

So make sure you have the best, easiest family plan for your crew. Click here to find a Cricket store near you.