Bills Mafia Founder Del Reid Opening ’26 Shirts’ Retail Store in Buffalo

One of the most popular phrases on social media is "Bills Mafia." It's used to much by Bills fans and it's been used frequently by national TV and radio show hosts for the last decade.

The term was co-founded by Del Reid and his company 26 Shirts, was started with co-founder Dan Gigante in 2013 as an apparel store for Buffalo and Bills' items. Each new item is available for a limited time and each sale results in a donation to a local charity.

Now, 26 Shirts will no longer just be an online retail store.

WGRZ is reporting that 26 Shirts will open an in-person retail store this Tuesday, May 11th at Buffalo's Tri-Main Center, 2495 Main St., Suite 347. The retail store has been in the works for a while, and now it's finally going to be open to the public.

Get our free mobile app

You will be able to visit the store from 10 am to 4 pm, every weekday. 26 Shirts' most popular items are their shirts, with Bills and Bills Mafia-themed logos and designs, but you'll also be able to purchase hats, socks, decals, stickers, drinkware and so much more.

Special edition fundraiser campaigns will continue to be online only, however.

26 Shirts is one of the greatest things Buffalo has to offer. It's run by people who truly love Buffalo and the Bills, plus you're helping out local charities in need with everything you buy. It's so cool that we'll be getting an in-person store now!