The Weeknd Will Be the Face of H&M’s 2017 ‘Selected By’ Campaign
Madonna, Kylie Minogue, David Beckham and Lana Del Rey are just some of the celebrities that have partnered with the global fashion retailers H&M, and now it's The Weeknd's turn.
According to the Canadian crooner, he was chosen to be the face of H&M's Selected By campaign, which means he'll personally pick out designs that'll be available for purchase.
"Excited to announce that I'm starring in the @HM and XO campaign, launching March 2017," wrote The Weeknd on his Instagram page.
As we reported yesterday, the 26-year-old announced the dates for his Starboy Legend of the Fall Tour, which will start in Stockholm, Sweden this coming February and finish up in Cincinnati, Ohio in June of 2017. And believe it or not, that's just the first phase of the tour, according to a digital flyer that's been floating around.
In regards to the singer's H&M gig, it'll be very interesting to see which designs he chooses, and if consumers decide to flock to them or not.