Shoe deals are not just for athletes anymore. is featuring an article about the new Swizz Beatz/Reebok shoe deal that merges the artist's passion for fashion, music and art into a new Reebok Classic design.

Swizz Beatz will not be part of this partnership in name alone. He will be taking part in the design of the shoe as well.

Swizz Beatz will be the curator of the Reestyle Collective which is a group of artists from around the world who will produce content in dance, music, and art.