Snoop Dogg isn't the only person in his family with a penchant for the limelight. His son, Cordell Broadus, has landed his first modeling campaign.

The 20-year-old's first major print campaign comes via MCM Worldwide. And although this is a first for Broadus, he's been modeling for a while now, hitting the runway for Philip Plein last September.  In fact, it was that stint that led him to his contract with MCM.

Snoop's eldest offspring will be cast alongside models Jasmine Sanders and Kai Hillebrand for the spring 2018 Viva Life campaign. A former football player for UCLA, Broadus quit the game to focus on his fashion and film pursuits. Last year, he debuted his clothing collection at the Made L.A. fashion show, which was co-designed with Joyrich's Tom Hirota.

"I admire he stayed true to himself," he told The Hollywood Reporter last year about his dad. "He's an inspiration to me because that's how I feel — quitting football and following my passion: film and fashion."

He also said when it comes to business, Snoop doesn't show any slack.

"My dad doesn't treat me like his son when we're doing business," he said. "He's an actual client so I had to approach him as a client."

Check out a few shots of Cordell below.


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