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Pharrell’s New Billionaire Boys Club Winter Collection Inspired by American Farm Life

Pharrell Williams
Henry S. Dziekan III, Getty Images

Pharrell Williams continues to think outside of the box when it comes to his brand. The producer told MTV Style how farming — yes, barns and all — will inspire the next winter collection of his 8-year-old clothing line Billionaire Boys Club.

“Like one of the things we’re doing for next winter with BBC is the Wealth Farm because the farm life is very important part of American tapestry,” Pharrell shares.

He also he says he wants to bring attention to the farming aesthetic because it is the backbone of society, supplying us with the food we eat everyday. ”But it’s often overlooked and easily discounted,” he states.

During the video, Mr. ‘I am OTHER’ discussed his book, ‘Places and Spaces I’ve Been,’ a special travel publication he curated and released last year.

“At the end of the day we sort of just elected to go with what made the most sense,” he explains. “And certainly Karl Lagerfeld was very instrumental and we were allowed to put his photo of him wearing BBC in the book. A lot of great favors were given to me and I’m very thankful.”

Watch the entire interview below.

Watch Pharrell Speak on His BBC Collection

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