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Kanye West Launches Design Company DONDA

Kanye West
Stephen Lovekin, Getty Images

After debunking a fake Twitter page (which is now shut down), Kanye West went on his own Twitter account to announce that he is launching a new design company called DONDA, named after his late mother, Dr. Donda West. In his lengthy tweets, Yeezy describes his new company as a think tank of creative ideas that will change the world.

“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there [sic] dreams and ideas,” he said on his timeline. “I am assembling a team of architects, graphic designers, directors musicians, producers, [A&Rs], writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …”

West also tweeted that DONDA will be comprised of over 22 divisions with a goal to make affordable products and experiences for people all over the world. “I want to put creatives in a room together with like minds that are all waaaay doper than me,” he said. “We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”

West’s Twitter rant goes on for hours and hours. Some of the highlights include that he’s developing a “7 screen experience” and working on a project called the “2016 Olympic’s.” He also urged any rich benefactors to holler at him so they can come together and help “redesign the world.” If you’re a rich and innovative thinker, you can email West at contactDONDA@gmail.com.

West also revealed that he doesn’t have any representation since he fired William Morris Agency after his agent, Cara Lewis, departed William Morris for Creative Artists Agency (CAA).

In the end, West says he’s creating DONDA to inspire the world. “This will all take time but I wanted everyones to know what I really care about … I care about people,” he stated. “I care about my fans.”

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