Jay-Z and Rihanna Launch ‘Made for Music’ Campaign
Hov and RiRi have teamed up with Budweiser to launch the "Made for Music" campaign. The initiative will celebrate artists and other creatives who are leaving a mark in pop culture.
The effort will include television spots called "Dreams are Made" featuring Jay-Z and Rihanna. The first two commercials feature Jay's classic anthem 'PSA' and Rihanna's new single, 'Right Now.' Both ads highlight the ethos of hard work: "It begins and ends with what you make."
The partnership also marks the first time the beer brand has coordinated an international push involving music with two global acts. Plus, Budweiser will support both Jay-Z and Rihanna's upcoming tours.
The brand's new music website, Budweisermusic.com, will be the official hub to get exclusive behind-the-scenes footage of the making of "Dreams are Made" along with artists interviews. More music packages and goodies will be announced later.
The Made for Music campaign will also get involved in helping concertgoers enjoy their experience at the 2013 Budweiser Made in America festival, which is happening in Philadelphia this Labor Day Weekend (Aug. 31 and Sept. 1).
Jay-Z is not scheduled to perform at the festival, but his 'Magna Carta' album is so great, there's no way he's not going to give the fans a quick set of his biggest hits. C'mon Hov, don't let us down!
Jay-Z and Budweiser have been making beautiful music together lately. Not only is the beer brand sponsoring the Made in America festival, they are also backing the Legends of the Summer tour with Justin Timberlake. JT and Jay's trek kicks off July 17 in Ontario.
Watch Rihanna's Dreams Are Made Commercial