When we decided to launch our “Consciousness Awakening/Know Thyself” campaign almost three years ago now, our intent was and is still to get our community to know thyself! Now that we have black people bleaching their skin is evidence that they do not know themselves and hate who they are. The conditioning that the descendents of Africans have endured is simply amazing. We must go inside ourselves to know ourselves and not allow the external conditioning and materialism take us over!

To read more on this story just click the link: http://www.bvblackspin.com/2011/04/12/skin-bleaching-increasing-in-jamaica/