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Cute Cheerios Commercial Stirs Up Racist Comments


This cute little girl is at the center of a racist controversy stirred up by the new Cheerios commercial. Watch it and let us know if this ad bothers you! 

With over 908,000 views in just four days, this just may end up being the most-watched Cheerios ad on YouTube. The commercial “Just Checking” features a cast that mirrors many American families with interracial relationships. But the message behind the ad is LOVE!

Too bad so many viewers were so quick to HATE on this ad and the concept of a melting pot America. The YouTube post has more than 1,000 dislikes. Cheerios had to disable the comments section on their YouTube page because of all the racist remarks using words like “monkey”, “Nazi”, “racial genocide” and the N word.

People on YouTube and Reddit were salty because the ad seemed to push “race” in their face:

These videos encourage people to seek partners outside their racial group. It already happens too much … for comfort. I shall eat Toasted Oats instead.

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As a product of an interracial marriage myself, I was pleasantly surprised to see a mixed family on TV without the focus of the ad being about race. It’s really about promoting Cheerios as the heart healthy choice for people you love.

Camille Gibson, vice president of marketing for Cheerios, released a statement that was as warm and fuzzy and inoffensive as the commercial itself:

At Cheerios, we know there are many kinds of families and we celebrate them all.

But still you have to ask yourself, how do YOU feel about the “Just Checking” ad?


Does the ad “Big Brother” starring an all-black family make you feel any different?

How about this one about trust featuring a white woman and her white child?

According to the 2010 U.S. Census, more than 9 million people in America identify themselves as two or more races! In California, Texas and New York, there are half a million people or more IN EACH STATE that are of mixed racial backgrounds.

THIS IS 2013! It’s time we act like it!

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