Beyonce Tapped as New Face of H&M
Not only is Beyonce going to influence what you hear this summer, she is going to inspire your sense of style as well. The ‘Bow Down’ diva has inked a deal with H&M to model clothes for the retailer’s summer collection.
Queen Bey will be featured in a print and outdoor billboard campaign called “Beyonce as Mrs. Carter in H&M.” The ad will show Bey reclining on a lounge chair wearing H&M’s “Swimwear by the Sea” outfit. The summer collection boasts swimwear and beachwear pieces for women, inspired by Beyonce, herself.
The goal of the campaign is to present “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” according to an H&M press release (via Chron.com).
“I’ve always liked H&M’s focus on fun and affordable fashion,” adds Beyonce. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The campaign, shot in the Bahamas, will also have a commercial featuring Bey’s new song ‘Standing on the Sun,’ which will be available online and at hm.com in May. No word if this is the first single from Beyonce’s upcoming album.
Listen to Beyonce’s ‘Bow Down’ / ‘I Been Down’