Ever so popular clothing company American Apparel, shook up the headlines today after announcing they are going through a re-branding phase. They have made statements alluring to the thought they will be 'cleaning up' their image. 

With cleaning up their image, they have said they do not want to feature anymore 'Hoes' who will model their hipster clothing.

“[The] company is going through a rebranding image so will be shooting models moving forward,” LA casting agent Phira Luon wrote in a March 18 email blast to models that was obtained by The Post. “Real models. Not Instagram hoes or THOTs.”

Wow, something about the wording makes me uneasy.