Another day, another beef. This time, 50 Cent and French Montana are throwing jabs at each other on Instagram.

It appears that 50 Cent instigated the spat when he posted a photo of his new Effen Vodka brand. In the caption, Fif wrote “#noPuffyjuice,” which is a tiny jab at his competitor -- Diddy’s Ciroc vodka brand.

French Montana, who is an artist on Bad Boy Records, jumped in and posted a photo of 50 Cent’s 2005 GQ magazine cover. While the picture looks innocent enough, we don’t think the “Don’t Panic” rhymer was saluting the G-Unit leader on his sartorial skills. “Stop!!!! Legendary!!” wrote French.

That prompted Fif to post a picture of French and Diddy laying down next to each other, in a rather comprising position, with the caption, “What in the #EFFENVODKA world is going on in this picture man. SOMETHINGS not right.#SMSAUDIO #FRIGO.”

The French and Diddy photo in question is actually from Khloe Kardashian’s Instagram account. Apparently, French, Khloe and others were partying on the roof of Diddy’s mansion during some down time and they took a group picture.

We don’t think this is a serious beef between the two New York rhymers but rather both having some fun at our expense. There’s nothing wrong with a little friendly competition, right?

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