Magic Johnson television network ASPiRE has teamed up with former NBA player Tracy "T-Mac" McGrady and 2Chainz to promote HBCUs and create a strong awareness for it and to help increase enrollment.

Together T-Mac and 2Chainz have teamed up and created the Hoops-N-Hip Hop initiative that kicks off in September that will tour to 20 HBCU campuses reaching over 100,00 Black college students.

Tracy McGrady shared that, “The partnership provides a huge opportunity to use our voices to support the efforts of the nation’s 105 HBCUs to build awareness and attract talent,HBCUs are a cornerstone of our community, having graduated some of the most notable African Americans across the spectrum, including medicine, technology, the arts, sports, and beyond. With more African Americans entering college today than ever before, it is imperative that we do all we can to support HBCUs as they continue to provide a high-quality education.”

2Chainz also attended an HBCU and played basketball for his college.